All choked up over new Kleenex campaign

I suppose you can ask why a product like Kleenex needs to advertise. I would argue that there is brand cultivation to consider. The Let it Out campaign does a brilliant job of creating a valuable and emotional place for Kleenex within the lives of consumers.

A blue couch on the sidewalks of major cities becomes a place where total strangers sit and talk about what has made them cry and often the reminiscing leads to more tears. It's a good thing that there is a box of Kleenex right in front of them.

The spots are well shot with great music. They lead you to the Kleenex site that has a Let it Out Blog. It work really well.

I' m misting up just talking about it.
Photo Courtesy of Flickr user Artamnesia


Anonymous said...

Looks like Blue Couch campaigns are popular. An even better campaign using said Blue Couch was created last year for Shure Microphones.

JohnnyNewhope said...

I will have to look at the Shure campaign. Thanks for the heads up.