Your brand in six words or less.

A new book entitled “Not Quite What I was Planning: Six Word Memoirs from Writers Famous and Obscure” is a collection of life stories, summed up in just six words. A whole life…six words. Sounds impossible, until you start to read them. For instance, “Cursed with cancer, blessed with friends” really does the job, doesn’t it?

So as marketers, can we do this? Can you tell the story of your brand in six words or less? We should be able to. Try it. Try doing it for other companies (For Starbucks: “Premium coffee at your second home.”). This sort of exercise helps us create more compelling and memorable marketing messages. And it simplifies communication with our customers.